Marcelino de Unceta y López

Marcelino de Unceta y López (22 October 1835 – 10 March 1905) was an artist, illustrator, and painter of Zaragoza and Madrid. Unceta produced historical paintings, especially those of military history, as well as illustrating sketches and posters meant for advertising. He is known for creating in 1879 what is considered the first poster for a bullfight. His memorable drawings of horses and bulls in his posters made him a well-known artist in Spain of the time.